1. Information We Collect
Information You Provide to Us
We may collect personal information that you voluntarily provide, including:
Contact Information
Full name
Email address
Phone number
Mailing address
Vehicle Information
Motorcycle make
Model
Year
VIN (Vehicle Identification Number)
Mileage
Trade-in details
Service Information
Service requests
Appointment details
Maintenance history
Service preferences
Financing Information
When applying for financing, additional information may be collected through secure third-party financing providers, including:
Employment information
Income information
Credit-related information
Other information required for financing evaluation
Feroma MotorSport may not directly collect or store sensitive financial information submitted to third-party lenders.
Information Automatically Collected
When you visit our website, certain information may be collected automatically:
IP address
Browser type and version
Device type
Operating system
Website pages visited
Date and time of visits
Referring website addresses
Clickstream and navigation data
This information helps us improve website performance and user experience.
2. Cookies and Tracking Technologies
We use cookies, pixels, analytics tools, and similar technologies to:
Operate and secure our website
Remember user preferences
Analyze website traffic
Improve website functionality
Measure advertising performance
Deliver personalized marketing content
For more information, please review our Cookie Policy.
3. How We Use Your Information
We may use collected information to:
Respond to inquiries and requests
Process vehicle sales transactions
Schedule and manage service appointments
Provide trade-in valuations
Facilitate financing applications
Improve customer support
Personalize website content
Send service reminders
Send promotional communications
Conduct internal analytics and business operations
Comply with legal obligations
4. Marketing Communications
With your consent or as otherwise permitted by law, we may send:
Promotional emails
Inventory updates
Service reminders
Special offers
Event invitations
Newsletters
You may unsubscribe from marketing communications at any time by:
Clicking the unsubscribe link in emails
Contacting us directly
Opting out of marketing messages does not affect transactional or service-related communications.
5. Sharing of Information
We do not sell personal information to third parties.
We may share information with:
Service Providers
Third-party providers that assist with:
Website hosting
Customer relationship management (CRM)
Analytics
Marketing
Payment processing
Customer communications
Financing Providers
Information submitted through financing applications may be shared with lenders and financial institutions for credit evaluation and financing purposes.
Legal Compliance
We may disclose information when required to:
Comply with legal obligations
Respond to lawful requests
Protect rights and property
Prevent fraud or security threats
6. Data Retention
We retain personal information only for as long as necessary to:
Provide requested services
Fulfill contractual obligations
Maintain business records
Comply with legal requirements
Resolve disputes
Retention periods may vary depending on the type of information and applicable laws.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from:
Unauthorized access
Disclosure
Alteration
Loss
Misuse
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
8. Your Privacy Rights
Depending on your location and applicable law, you may have rights regarding your personal information, including:
Access to personal information
Correction of inaccurate information
Deletion of personal information
Restriction of processing
Data portability
Objection to certain processing activities
To exercise applicable rights, please contact us using the information provided below.
9. California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and related laws, including the right to:
Know what personal information is collected
Request deletion of personal information
Correct inaccurate personal information
Limit certain uses of personal information
Receive equal service regardless of exercising privacy rights
Requests may be submitted using the contact information below.
10. Children's Privacy
Our website and services are not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.
11. Third-Party Websites
Our website may contain links to third-party websites.
Feroma MotorSport is not responsible for:
Third-party privacy practices
Content
Security measures
Users should review the privacy policies of any third-party websites they visit.
12. International Visitors
If you access our website from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where our service providers operate.
By using the website, you consent to such transfers where permitted by applicable law.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect:
Legal changes
Business practices
Technology updates
Service improvements
Updated versions will be posted on this page with a revised Effective Date.
14. Contact Us
If you have questions about this Privacy Policy or your personal information, please contact:
Feroma MotorSport
Main Phone: (559) 582-5501
Dealership Location: 601 E. 7th Street, Hanford, CA 93230